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Anything that detracts from this purpose is not who we are. Our mission is rooted in helping all people connect, celebrate traditions and be inspired to capture meaningful moments in their lives. "Said simply, they believe this was the wrong decision.
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"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused," a statement from Hallmark President Mike Perry explained to IndieWire. Hallmark started airing the ad again and issued a statement that claims they do support all types of love. After outcries for what some called tainting a family network, Hallmark actually pulled the commercial from rotation. It was the first LGBTQ moment in Hallmark's history, and the channel didn't take a firm stance when the backlash from conservative viewers came. This all came barreling to the forefront in 2019 when the channel aired a commercial featuring two women getting married.
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Morgan Lieberman/GettyĪs a competitor in the world of cable tv Hallmark straddles a line between producing lighthearted content and being called to embrace ever-evolving societal norms, despite its religious past. The channel explained, though, it was an act intended to respect the Christian idea of not taking the Lord's name in vain.Ĭandace Cameron-Bure arrives at the Los Angeles special screening of Hallmark Channel's "A Christmas Love Story" at Montage Beverly Hills on October 21, 2019, in Beverly Hills, California. In 2014 religious viewers were offended when Hallmark bleeped the word "god" interpreting the move as a stance by Hallmark that talking about religion was controversial. Hallmark rebranded back in 2001, according to The Washington Post, and has since ditched most of their religious inspired programming. The plots may be tired, but it all appears to come from Hallmark's past as a Christian network. There, they rediscover their love for hometown charm and Christmas magic. TikTok accounts constantly create their own "Hallmark storylines," most of which involve a big city love interest who moves to a small town. The Christmas films, in particular, stick to a formula, one so well-known it's become a meme. It's not super surprising that Wednesday's announcement didn't feature any same-sex couple surprises, given Hallmark never aired any original film with LGBTQ leads. We are committed to creating a Hallmark experience where everyone feels welcome." "Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors.
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"Today we are excited to announce 18 of our forty holiday movies," George Zaralidis, Crown Media Vice President or Network Program Publicity told Newsweek via email. There may be gay plot points on the horizon. Eighteen of 40 new movies were announced by the channel on Wednesday-23 of which are Christmas themed-and there's no gay storylines in sight. Curling up with a cheesy, Hallmark Christmas movie may be a cozy way to celebrate the holiday season, but there's no denying the channel has a ways to go in terms of representation.